The importance of SWOT Analysis for Tourism Businesses

It is incredible how companies still ignore SWOT Analysis to this day. It gives you a practical view of the market environment, a look inward and outward that helps you identify your differentiators, define your audience, create actions, produce content, improve processes, in short, it is a market X-ray of your company.

SWOT is an English acronym
💪 (S) Strengths
😞 (W) Weaknesses
🤩 (O) Opportunities
😱 (T) Threats

Thiago, please simplify this!

🧬 Your internal view of the business is found in Strengths and Weaknesses, where you have the ability to control or act and the autonomy to drive change.

🕶️ In the external view we have the Opportunities and Threats quadrants. You have no control over them because they act by shaping the market.

📋 Everything that can help you reach your goals is within Strengths and Opportunities, and everything that can hinder you is in Weaknesses and Threats.

👍 Strengths help you make the most of Opportunities and face Threats. Most of your marketing and sales actions, and content production, benefit greatly from these quadrants.

👎 Weaknesses hinder you when it comes to seizing Opportunities and hurt you even more during Threats, but it is where we learn the most, for example, in creating new processes, finding new audiences, developing new tourism products, and in crisis management.

❓ Right Thiago, so I only need to create this Matrix once?
❗NO!

🗓️ You must keep it constantly updated, because strengths can become differentiators, weaknesses can become strengths, opportunities arise all the time, and you can seize them or leave them for your competitors, which can even create a new threat. And speaking of threats, they have no mercy on you, you need to fight them with your strengths and battle so your weaknesses do not get even worse.

❔ Any questions left? Feel free to comment!

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A post shared by Marketing Turístico Digital (@thiagoakira.com.br) on Oct 30, 2019 at 9:30am PDT