Social Media Algorithms in Tourism

An introduction to how Social Media Algorithms work

A brief explanation of how algorithms work on social media. Put simply, we can understand that it is actively working to always deliver the content with the highest potential to interest the community. Engagement, formats, timing and much more all play a role in this process.
The algorithm evolves constantly and there is no longer any absolute truth. Photos and videos are already interpreted without needing to describe their content, the peak moments of videos hold space for advertising, and all of it happens in an intelligent and autonomous way.

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A post shared by Marketing Turístico Digital (@thiagoakira.com.br) on Oct 18, 2019 at 11:07am PDT