Destination marketing
Every destination has a true north. I help find it.
Positioning a destination isn't about promoting attractions. It's about building a promise the market wants, choosing where demand will come from, and getting the trade moving in the same direction. For destinations that want to be chosen, not just remembered.
Talk about my destinationDestinations and agencies that trusted the work
Areas of work
From the destination's promise to the trade moving together.
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Destination brand and narrative
A clear, desirable promise that only that destination can make, one that pulls a place out of the shadow of famous neighbors.
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Source markets
Where demand comes from (and could come from). Prioritizing source markets by geography and profile before any campaign.
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Trade coordination
Cooperative agreements between the destination, the trade and private enterprise to invest together and go further.
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Observatory and listening
Intelligence on demand, flow and perception: data and active listening feeding every decision.
"The question isn't how to compete with the neighbor. It's what only your destination can promise."
Read the essay: The shadow effect in tourism →Frequently asked questions
About destination marketing
What is destination marketing?
It's the set of strategies that positions a tourist destination in the mind of the traveler and the trade, defines its priority source markets, and brings local stakeholders together around a shared promise. It goes beyond promoting attractions: it treats the destination as a brand with its own positioning.
How does a destination define its source markets?
Based on demand, flow and profile data (tourism observatory) combined with active market listening. Priority goes to the source markets with the greatest potential return and affinity with the destination's promise, instead of trying to speak to everyone at once.
Do you work with public tourism agencies?
Yes. I work with tourism secretariats, foundations and agencies, as well as CVBs, associations and governance bodies. I've taken part in public management projects and understand the sector's dynamics around funding, accountability and cooperative agreements.
Let's talk
Ready to position your destination?
Tell me the destination's context and goal. I work with secretariats, CVBs, associations and governance bodies. Response within 1 business day.
