The Power of Video Testimonials in Your Tourism Strategy

The value of Video Testimonials for your Tourism Product

👉 As everyone knows, talking about services is a promise. For every promise, the formula of social proof and testimonials is one of the strongest. ⠀
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🎬 This video, which I produced while following a photography expedition across the Atacama and the Salar de Uyuni, aimed to show the plurality of audiences who are nonetheless connected by something in common. Watch it to the end for the explanation of the strong points you can also apply to your own content. ⠀
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💡 Could you see how the testimonials connect and how we represent that visually through the experience? These were real testimonials and behind-the-scenes footage from this trip. I will not say it is an example to be followed, but it serves to illustrate well the weight this kind of content can carry when it comes to adding value to your tourism product. ⠀
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🎯 Goal of the video: To create a connection with the audience, even though it is diverse, and to show that this is one of the beauties of the experience, among so many others. ⠀
To add value, because this is not an audience that should be guided by price. ⠀
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📋 Keywords: Photography, Travel, Experience, Expertise, Organization, Safety, Trust, Plurality, Connection, Technique, Professional, Amateur, Records, Unique and Exclusive ⠀

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A post shared by Marketing Turístico Digital (@thiagoakira.com.br) on Nov 4, 2019 at 6:57am PST