<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Blog · Thiago Akira</title><description>Tourism digital marketing: positioning, destinations, events and strategy.</description><link>https://thiagoakira.com.br/</link><language>en</language><item><title>Top Tourism Trends in Brazil and Worldwide: Analysis and Outlook for the Travel Industry 2026 2030</title><link>https://thiagoakira.com.br/en/principais-tendencias-do-turismo-no-brasil-e-no-mundo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/principais-tendencias-do-turismo-no-brasil-e-no-mundo/</guid><description>Top Tourism Trends for 2026 &amp;#8211; 2030: Analysis and outlook for the travel and tourism industry 2026 in Brazil…</description><pubDate>Thu, 14 May 2026 00:00:00 GMT</pubDate><category>Tourism Marketing</category><category>Tourism Trends</category></item><item><title>Travel Context: the silent trend reshaping tourism marketing beyond niche and segment</title><link>https://thiagoakira.com.br/en/contexto-de-viagem-tendencias-do-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/contexto-de-viagem-tendencias-do-turismo/</guid><description>Niche as a trend in tourism: where the strategic mistake begins. In recent years, the strategic discourse of tourism has consolidated the…</description><pubDate>Fri, 27 Feb 2026 00:00:00 GMT</pubDate><category>Tourism Marketing</category><category>Planning</category></item><item><title>The Shadow Effect in Tourism</title><link>https://thiagoakira.com.br/en/o-efeito-sombra-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/o-efeito-sombra-no-turismo/</guid><description>Why do extraordinary destinations stay invisible, and how do they win strategic independence? What the shadow effect is and why…</description><pubDate>Fri, 20 Feb 2026 00:00:00 GMT</pubDate><category>Tourism Marketing</category><category>Planning</category></item><item><title>Digital Marketing Strategies in Tourism: How to Innovate in Tourism Marketing?</title><link>https://thiagoakira.com.br/en/estrategias-de-marketing-digital-no-turismo-como-inovar-no-marketing-turistico/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/estrategias-de-marketing-digital-no-turismo-como-inovar-no-marketing-turistico/</guid><description>Digital Marketing in Tourism: Build your tourism marketing strategy with content marketing. The world of Marketing: What…</description><pubDate>Wed, 22 Nov 2023 00:00:00 GMT</pubDate><category>Tourism Marketing</category></item><item><title>Brazil&apos;s first carbon neutral speaker, Thiago Akira</title><link>https://thiagoakira.com.br/en/primeiro-palestrante-carbono-neutro-do-brasil-thiago-akira/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/primeiro-palestrante-carbono-neutro-do-brasil-thiago-akira/</guid><description>What would lead a speaker to pursue a Carbon Neutral seal for their talks? Sustainability and knowledge…</description><pubDate>Thu, 06 Apr 2023 00:00:00 GMT</pubDate><category>News</category></item><item><title>3 Indicators of why your Ads are getting terrible results</title><link>https://thiagoakira.com.br/en/3-indicadores-do-porque-seus-anuncios-estao-com-pessimos-resultados/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/3-indicadores-do-porque-seus-anuncios-estao-com-pessimos-resultados/</guid><description>The results of an ad campaign almost always depend on 3 factors: 👥 Audience ✏️ Ad 🛣️ Traffic There are…</description><pubDate>Sat, 07 Dec 2019 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>3 Tips when segmenting Audiences for Tourism Ads</title><link>https://thiagoakira.com.br/en/3-dicas-na-hora-de-segmentar-publicos-para-anuncios-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/3-dicas-na-hora-de-segmentar-publicos-para-anuncios-no-turismo/</guid><description>3 tips when segmenting audiences for Tourism ads. 1️⃣ Do not use remarketing only to re-display the same…</description><pubDate>Thu, 05 Dec 2019 00:00:00 GMT</pubDate><category>Advertising</category></item><item><title>A United Trade in Destination Marketing</title><link>https://thiagoakira.com.br/en/trade-unido-no-marketing-do-destino/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/trade-unido-no-marketing-do-destino/</guid><description>Part 1: How does a united trade strengthen tourism destination marketing? In theory it sounds simple, but in…</description><pubDate>Wed, 04 Dec 2019 00:00:00 GMT</pubDate><category>Tourism Marketing</category></item><item><title>The importance of SWOT Analysis for Tourism Businesses</title><link>https://thiagoakira.com.br/en/a-importancia-da-analise-swot-para-negocios-turisticos/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/a-importancia-da-analise-swot-para-negocios-turisticos/</guid><description>It is incredible how companies still ignore SWOT Analysis to this day. It gives you a practical view of the market environment, a…</description><pubDate>Tue, 03 Dec 2019 00:00:00 GMT</pubDate><category>Tourism Marketing</category></item><item><title>The Difference Between Tourism Resources and Tourism Products</title><link>https://thiagoakira.com.br/en/diferenca-entre-recursos-turistico-e-produtos-turisticos/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/diferenca-entre-recursos-turistico-e-produtos-turisticos/</guid><description>Tourism Resource or Tourism Product? Understanding this difference matters because it defines the paths for the Marketing of your business.⠀…</description><pubDate>Fri, 22 Nov 2019 00:00:00 GMT</pubDate><category>Tourism Marketing</category></item><item><title>Unique Value Proposition in Tourism Marketing</title><link>https://thiagoakira.com.br/en/proposta-unica-de-valor-no-marketing-turistico/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/proposta-unica-de-valor-no-marketing-turistico/</guid><description>Unique Value Proposition and other concepts. Every business focused on positioning needs to build its Unique Value Proposition,…</description><pubDate>Tue, 19 Nov 2019 00:00:00 GMT</pubDate><category>Planning</category></item><item><title>Using AnswerThePublic in Your Content Strategy for Tourism</title><link>https://thiagoakira.com.br/en/usando-o-answerthepublic-na-estrategia-de-conteudo-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/usando-o-answerthepublic-na-estrategia-de-conteudo-no-turismo/</guid><description>A tool for content and keyword insights 💡 Need content ideas to write a blog post or…</description><pubDate>Fri, 15 Nov 2019 00:00:00 GMT</pubDate><category>Tools</category></item><item><title>The Power of Video Testimonials in Your Tourism Strategy</title><link>https://thiagoakira.com.br/en/o-poder-dos-depoimentos-em-video-na-sua-estrategia-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/o-poder-dos-depoimentos-em-video-na-sua-estrategia-no-turismo/</guid><description>The value of Video Testimonials for your Tourism Product 👉 As everyone knows, talking about services is a promise….</description><pubDate>Sun, 10 Nov 2019 00:00:00 GMT</pubDate><category>Video Marketing</category></item><item><title>Digital Planning in Tourism with 5W3H1T</title><link>https://thiagoakira.com.br/en/planejamento-digital-no-turismo-com-5w3h1t/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/planejamento-digital-no-turismo-com-5w3h1t/</guid><description>A practical technique to add to your Digital Action Plan. A simple, practical tip that can help you…</description><pubDate>Tue, 05 Nov 2019 00:00:00 GMT</pubDate><category>Planning</category></item><item><title>Virtual Reality and New Technologies in Tourism</title><link>https://thiagoakira.com.br/en/realidade-virtual-e-novas-tecnologias-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/realidade-virtual-e-novas-tecnologias-no-turismo/</guid><description>Virtual Reality in Tourism 😎 Immersive experiences have everything to do with tourism. Travel is a bit of this…</description><pubDate>Thu, 31 Oct 2019 00:00:00 GMT</pubDate><category>Video Marketing</category></item><item><title>Social Media Algorithms in Tourism</title><link>https://thiagoakira.com.br/en/algoritmos-das-redes-sociais-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/algoritmos-das-redes-sociais-no-turismo/</guid><description>An introduction to how Social Media Algorithms work. A brief explanation of how algorithms work on social media. In…</description><pubDate>Mon, 21 Oct 2019 00:00:00 GMT</pubDate><category>Algorithm</category></item><item><title>Search Algorithm in Tourism</title><link>https://thiagoakira.com.br/en/algoritmo-de-busca-no-turismo/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/algoritmo-de-busca-no-turismo/</guid><description>The search algorithm in Tourism. An introduction to how the algorithm works and the concerns that tourism entrepreneurs need…</description><pubDate>Thu, 17 Oct 2019 00:00:00 GMT</pubDate><category>Algorithm</category></item><item><title>A Discussion about Algorithms for Tourism</title><link>https://thiagoakira.com.br/en/definicao-dos-algoritmos/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/definicao-dos-algoritmos/</guid><description>Definition and reflection on Algorithms. Before explaining technically how algorithms work for your digital strategy, I always find it worthwhile…</description><pubDate>Mon, 14 Oct 2019 00:00:00 GMT</pubDate><category>Algorithm</category></item><item><title>Smartlook: A Tool to See How Your Visitors Behave on Your Website</title><link>https://thiagoakira.com.br/en/smartlook-ferramenta-para-ver-como-seus-visitantes-se-comportam-no-seu-site/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/smartlook-ferramenta-para-ver-como-seus-visitantes-se-comportam-no-seu-site/</guid><description>View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Mar 13, 2019 at 7:50am…</description><pubDate>Fri, 04 Oct 2019 00:00:00 GMT</pubDate><category>Tools</category></item><item><title>Geolocation for Local Businesses</title><link>https://thiagoakira.com.br/en/geolocalizacao-para-negocios-locais/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/geolocalizacao-para-negocios-locais/</guid><description>View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Mar 6, 2019 at 4:18am…</description><pubDate>Tue, 01 Oct 2019 00:00:00 GMT</pubDate><category>Geolocation</category></item><item><title>Vertical Video Formats</title><link>https://thiagoakira.com.br/en/formatos-verticais-de-videos/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/formatos-verticais-de-videos/</guid><description>View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Feb 28, 2019 at 5:49am…</description><pubDate>Sat, 21 Sep 2019 00:00:00 GMT</pubDate><category>Video Marketing</category></item><item><title>Digital Planning and Its Pillars</title><link>https://thiagoakira.com.br/en/planejamento-digital-pilares/</link><guid isPermaLink="true">https://thiagoakira.com.br/en/planejamento-digital-pilares/</guid><description>View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Feb 20, 2019 at 2:32am PST</description><pubDate>Sun, 15 Sep 2019 00:00:00 GMT</pubDate><category>Planning</category></item></channel></rss>