I'm part of the minority that loves problems.

I started in 2002 with a website company and, the following year, an advertising agency. But it was at FGV-RJ that I discovered marketing. After finishing my MBA, I became marketing manager for a leading snack brand in my state. In 2009, with digital taking off, I opened the first 100% digital agency in Brazil's Center-West region, and started teaching undergraduate and graduate courses in digital marketing.

In 2012 I entered tourism through inbound tourism in Bonito/MS. That's where I truly learned: selling and positioning for the traveler while also being competitive in B2B, where the trade handpicks which products to work with. I trained travel agencies, tour operators and OTAs on Bonito and Pantanal, and took part in public management projects in my home state of Mato Grosso do Sul.

Getting to know that world convinced me that digital marketing needs to be tailored to tourism businesses to actually deliver results. I became a consultant, speaker and professor, focused on building digital thinking in companies and professionals, whether to execute well or to hire better and demand real results.

Today I work with every kind of tourism business across the country: public and private, destinations and associations. I'm also marketing director for a hotel management company and, since 2015, a partner in a company that produces interactive content in virtual reality, augmented reality and artificial intelligence (my technological, Eastern side that never rests).

My mission is simple: turn problems into opportunities. If you made it this far and have a positioning problem, I might be the right person for the job. Remember: I love problems.