3 Indicators of why your Ads are getting terrible results

The results of an ad campaign almost always depend on 3 factors:

👥 Audience
✏️ Ad
🛣️ Traffic

There are others, but most of the errors are in these three. 😉 Save and share!

1️⃣ Audience: A beautiful message leading to an incredible landing page is worthless if it is aimed at the wrong audience.

A poorly defined audience compromises the entire campaign. You need to dedicate time to defining consumer profiles and personas. Understand their characteristics, preferences (what they like and do NOT like), their journeys (behavior and funnel stages), pains and desires, and so on. Do not overdo ultra segmentation and do not broaden it too much. You need balance and to respect the learning period of the advertising algorithms.

2️⃣ Ad: A clear view of the audience and a perfect sales page is worthless if the message is weak, without appeal or without persuasion.

The copy (sales text/content) must be built according to the goal you want to reach. Whether it is engagement, conversion into sales, or leads. The right calls to action help the ads succeed. Images need to be well chosen, and videos built for each format and language.

3️⃣ Traffic: A selling message for the right audience is worthless if the landing page is not responsive and/or is too confusing to generate a conversion.

You need to invest in quality sales pages or Landing Pages designed for conversion. The investment in media and creative needs to bring results, and this depends heavily on the destination defined in the campaign. Many invest in media but deliver sales pages without even a single conversion point. Sites that are mostly not adapted for mobile, with errors, zero usability, and no pixel or analytics tools embedded to bring strategic data or information for remarketing actions or the sales funnel.

📝 These 3 factors, when well tuned and in full balance, tend to bring accurate results. A strategic look at campaign metrics helps identify the main errors. Always test and monitor the results.

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A post shared by Marketing Turístico Digital (@thiagoakira.com.br) on Oct 23, 2019 at 6:31am PDT