Blog
Marketing content for tourism.
Positioning, source markets, trade events, AI, and the challenge of getting destinations and businesses chosen. Learn for free right here.

Top Tourism Trends in Brazil and Worldwide: Analysis and Outlook for the Travel Industry 2026 2030
Top Tourism Trends for 2026 – 2030: Analysis and outlook for the travel and tourism industry 2026 in Brazil…
- Tourism Marketing

Travel Context: the silent trend reshaping tourism marketing beyond niche and segment
Niche as a trend in tourism: where the strategic mistake begins. In recent years, the strategic discourse of tourism has consolidated the…
- Tourism Marketing

The Shadow Effect in Tourism
Why do extraordinary destinations stay invisible, and how do they win strategic independence? What the shadow effect is and why…
- Tourism Marketing

Digital Marketing Strategies in Tourism: How to Innovate in Tourism Marketing?
Digital Marketing in Tourism: Build your tourism marketing strategy with content marketing. The world of Marketing: What…
- News

Brazil's first carbon neutral speaker, Thiago Akira
What would lead a speaker to pursue a Carbon Neutral seal for their talks? Sustainability and knowledge…
- Advertising

3 Indicators of why your Ads are getting terrible results
The results of an ad campaign almost always depend on 3 factors: 👥 Audience ✏️ Ad 🛣️ Traffic There are…
- Advertising

3 Tips when segmenting Audiences for Tourism Ads
3 tips when segmenting audiences for Tourism ads. 1️⃣ Do not use remarketing only to re-display the same…
- Tourism Marketing

A United Trade in Destination Marketing
Part 1: How does a united trade strengthen tourism destination marketing? In theory it sounds simple, but in…
- Tourism Marketing

The importance of SWOT Analysis for Tourism Businesses
It is incredible how companies still ignore SWOT Analysis to this day. It gives you a practical view of the market environment, a…
- Tourism Marketing

The Difference Between Tourism Resources and Tourism Products
Tourism Resource or Tourism Product? Understanding this difference matters because it defines the paths for the Marketing of your business.⠀…
- Planning

Unique Value Proposition in Tourism Marketing
Unique Value Proposition and other concepts. Every business focused on positioning needs to build its Unique Value Proposition,…
- Tools

Using AnswerThePublic in Your Content Strategy for Tourism
A tool for content and keyword insights 💡 Need content ideas to write a blog post or…
- Video Marketing

The Power of Video Testimonials in Your Tourism Strategy
The value of Video Testimonials for your Tourism Product 👉 As everyone knows, talking about services is a promise….
- Planning

Digital Planning in Tourism with 5W3H1T
A practical technique to add to your Digital Action Plan. A simple, practical tip that can help you…
- Video Marketing

Virtual Reality and New Technologies in Tourism
Virtual Reality in Tourism 😎 Immersive experiences have everything to do with tourism. Travel is a bit of this…
- Algorithm

Social Media Algorithms in Tourism
An introduction to how Social Media Algorithms work. A brief explanation of how algorithms work on social media. In…
- Algorithm

Search Algorithm in Tourism
The search algorithm in Tourism. An introduction to how the algorithm works and the concerns that tourism entrepreneurs need…
- Algorithm

A Discussion about Algorithms for Tourism
Definition and reflection on Algorithms. Before explaining technically how algorithms work for your digital strategy, I always find it worthwhile…
- Tools

Smartlook: A Tool to See How Your Visitors Behave on Your Website
View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Mar 13, 2019 at 7:50am…
- Geolocation

Geolocation for Local Businesses
View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Mar 6, 2019 at 4:18am…
- Video Marketing

Vertical Video Formats
View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Feb 28, 2019 at 5:49am…
- Planning

Digital Planning and Its Pillars
View this post on Instagram A post shared by Thiago Akira (@agentebuzz) on Feb 20, 2019 at 2:32am PST